Jo Aguirre, a young fashion designer from Caracas, grew up with the desire to enter the fashion world from an early age. She is currently known under her own brand, Jo Aguirre, and like a true artist at the time of creating used the slogan "Fashion is an art". Since early 2009 her creations have come alive with affection for Venezuela.
Aguirre delivers true pieces of art in each of her creations, whether in her high fashion line, or her clutches and totes. Aguirre’s pieces are marketed in Venezuelan designer stores like Iskia Las Mercedes, Altamira Village and Paseo El Hatillo, Ajabu in Plaza Las Americas and Michelle Couture on the 5th floor of Tolon Fashion Mall, as her Resort Line designed exclusively for Beco stores, as well as her corporate line that has allowed her to dress important companies such as Avior Airlines, Estelar Airlines Latin America and VIP Mercantil Seguros who are currently wearing uniforms designed and made in Jo Aguirre’s atelier, began her formal studies in Venezuela at the prestigious Instituto de Diseño Brivil and later went to the United States to the recognized Art Institute.
Her most recent collection Drishti comes from the word dris which in Sanskrit means “to see” ( also translated as "focus point" ). The true look is directed internally to develop this inner gaze and bring the senses inward. To retract the senses from the outside is to accept that external stimuli will never satisfy the source of desires that arise from the mind.
The high fashion pieces of Jo Aguirre are characterized by being exclusive since the laser cuts are her personal seal. Monochromatic pieces that dress the woman in a single color head-to-toe, making them look taller and thinner. This designer seeks to highlight the image of cosmopolitan women with exclusive designs, fresh and avant-garde to embody the different roles of their day to day.