No Pise La Grama house of fashion based in Caracas main attributes are dedication and innovation; both premises that have positioned as a favorite among the fashion connoisseurs.
The brand was founded in 2007 by it’s designer, Daniela Panaro, who studied fashion in her native Caracas, and in FIT, New York. Since its introduction, NPLG became known for its clean cuts and Latin allure. Within the first year, No Pise La Grama received an invitation to present its collection alongside the Italian line Costume National, and has been published in several specialized articles in Venezuela and internationally, such as in People en Español, Vogue Mexico and Latin America, amongst others.
NPLG has achieved important alliances; as one with Coca-Cola Light. Together they introduced a TV commercial, starring Daniela Panaro, which portrayed her work from No Pise La Grama’s atelier, “Always extraordinary” was the slogan. Coca-Cola Light later recaptured the audience’s attention with the debut of a can designed by the Venezuelan brand. This product landed in several establishments and media outlets and became a collectible.
For No Pise La Grama, giving back is crucial, which is the main reason behind its compromise in working side by side with several NGOs.
NPLG creates its collections from its atelier in Caracas, with a team of 100% women, all from different backgrounds. The pieces are made with love and executed with great dedication.
Through her course as director and designer for No Pise La Grama, Daniela Panaro has become Venezuela’s fashion ambassador in the world by being part of Global Shapers community of the World Economic Forum; an honor she obtained for being leader in the industry. She has been invited by the WEF to represent Venezuela and Latin America in different events including Davos. Panaro is ambassador of Venezuela for the United Nations’ initiative, Women´s Entrepreneurship Day.